Thursday 26 September 2013

ULTRACEUTICALS SPF 50+ SUN ACTIVE LAUNCH



Yesterday we enjoyed one of Sydney’s finest Spring days in history down at Nielsen park, creating a sun kissed event to launch Ultraceuticals SPF 50+ Range.


The objective of the event was to create an environment where the products could be showcased in an interactive and stylish fashion for guests. Thankfully, the sun came out to play as we took the colours of the branding and brought it to life through Hamptons meets Surf club style décor.


Orange and white wooden deck chairs were sprawled out over the sand with a mix of chevron print and block colour styled cushions thrown on each chair for contrast. Palm trees in wooden baskets lined the stone wall and gates, giving the vintage surf boards a perfectly nestled position to create an Australian Summer oasis in the middle of Spring.


Our perfectly tanned models (fake of course), we’re all about sun protection here people, helped convey the brand’s message by sporting bright orange bikinis and board shorts, branded with the white Ultraceuticals logo to keep in the colour scheme of the brand and convey the message that this new SPF 50 + Sunscreen is perfectly suited to an active Australian lifestyle.

Fresh cut flowers in white and a bright orange, styled our product tables complementing the summer branding of Ultraceuticals.


Knowing how important food is, we kept the menu simple and fresh, serving local prawns with avocado dipping sauce, a mixture of chicken & sweet potato and cream cheese sandwiches, mini fruit bowls and, of course lamingtons.
A menu of typical Australian delights.
On a hot summers day the hard liqueur is put away and 
we opted for a luscious peach bellini and a fresh fruit pimms punch.


As important as the menu and drinks is the location in which you hold your event. Nielsen park was the perfect location for this occasion. Simply glorious to say the least!

The surf club was intimate yet spacious and allowed our guests in their beautiful bright summer dresses, to relax, sip their champagne, feel the sand between their toes and take in the glorious sunset that set over Sydney Harbour. 








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