Friday 31 August 2012

OLD HOLLYWOOD GLAMOUR


Last week we were in LA working on future projects, sourcing new products, soaking up the sunshine and getting a good solid dose of LA style.

The event industry in the US, particularly LA, is truly something else. There you have easy access to the most incredible, delicate desserts; invitations that are letter pressed, foiled and on paper stock so thick that there is no chance of paper cuts; an abundance of flowers – imported and sourced locally - and plenty of unique and breathtaking venues to choose from. And on top of all of that, LA is buzzing with talent, so finding new and exciting entertainment options to perform at events never takes long.

LA has a long and established history for hosting some of the world’s most watched annual events such as the Emmys, Grammys and of course the Oscars. Each year these events reflect old Hollywood glamour with Art Deco twists – and there’s nothing more chic then a colour palette of black, white, silver and gold.

A prime example of Hollywood glamour at its best would the Vanity Fair Oscar Party held at the iconic Sunset Towers Hotel each year. The venue is quintessentially LA  – a beautifully terraced pool area with sweeping views of the city  – and a guest list that reflects the who’s who of Hollywood Royalty.

It’s a party that we look forward to seeing each year. It’s also the event where the idea of an interactive photo booth was born, since copied countless times at events the world over.

And it doesn’t stop there – the Polo Lounge at the Beverley Hills Hotel or the infamous Chateau Marmont – all provide a long history of glamorous events that continue to set the tone.







Wednesday 29 August 2012

YAGO HORTAL


Recently we came across an artist, YAGO HORTAL, who creates lusciously vibrant paintings of explosive colour that you just cant turn away from.

The Berlin-based Spanish artist drips, smears and splashes layers of acrylic paint onto canvas to create these truly amazing abstract expressionistic works of art.

They are mesmerising, emotional, bold and we desperately want one!






Monday 13 August 2012

WHAT INSPIRES US...


 Our clients are constantly asking us to come up with new ideas, unique concepts and that ultimate venue that has yet to be used by anyone else  – and all on a budget, of course! Sometimes these budgets can be challenging and we have to figure out the most cost effective solutions, and other times we can have a little fun. But at the end of the day we find our inspirations in much the same way.
Here are some of the things that inspire us:

FASHION – the runway, in particular Paris Fashion Week, is an endless source of inspiration. The fabric, the texture, the colours and then the parties of the luxury fashion houses – think Chanel, Louis Vuitton and Valentino – they’re epic, they’re groundbreaking and they’re beautiful.

TRAVEL – today we are lucky enough to have travel at our fingertips. We can jump in the car, on a plane and get to places that used to take days, weeks or months in a matter of moments.  Traveling is the best time to immerse yourself into other cultures and expose yourself to new trends and objects that you can’t wait to incorporate into your next project.



RELATIONSHIPS – by exposing ourselves to a range of talented and exciting individuals, we allow ourselves to see things from a different point of view and to learn new ideas, often in new environments. This is also the case when working with new client. More often than not, they will come with an idea that opens up a whole new way of thinking about the project at hand.
MOVIES – the world of film is a magical place and often provides me with my greatest source of inspiration. I love nothing more than watching a visual feast of images and events come together in a great movie. Some of my favourite films for inspiration have been Sofia Coppola’s Marie Antoinette, Tim Burtons’ Alice in Wonderland and Baz Lurham’s 
Romeo + Juliet.


BLOGS – the Internet and particularly the explosion of blogs over the past few years have opened up a whole new world of inspiration. Whether their focus be on design, food, entertainment or travel they continue to inspire us daily.

There are days where you just can’t muster up any form of inspiration, even after drawing on the elements we’ve listed above.  Our advice? Just keep at it!  Somehow, in the end it all comes together resulting in an incredible sense of achievement.