EVENT TRENDS

Here we take a quick look back at the three biggest trends in events for 2012.

1.     SOCIAL MEDIA

Social Media is playing a huge part in our clients decisions on event spend. It’s about taking a VIP party and encouraging guests to upload on to one of the many popular social media platform such as twitter, facebook and instagram to spread the experience. This allows for a greater reach rather then limiting event to just those that were in attendance.

2.THE FIVE SENSES

Touch: eclectic lounge vignettes that combine patterns and colours for a more luxe, personal selection.

Sight: stunning lighting, smart and different surface spaces and sizes. It is less about perfect symmetry and more about using lighting to highlight key design elements within the room to maximise the effect. Lighting can make or break an event.

Taste: Celebrity chefs and mixologists are leading the charge. Both clients and guests love a menu designed by celebrity chefs or even better yet, be in attendance. Other key trends include organic, home grown produce and gastronomy.

Hearing: with the rise of reality talent shows and celebrities turning their hands to the decks and DJ’ing, there is a lot more options. Once upon a time you could only secure a celebrity DJ trough contacts, but now you can have a celebrity spin their tunes at your event and that adds an 
extra WOW factor.

Smell: Aromatherapy is playing a much bigger part in events to make the space more inviting, particularly scented hallways and bathrooms. Our favourite is the

Jo Malone event service where every experience is designed to pamper and leave guests with a scented memory.

 

3.     OPPULENCE IS BACK

After a slight hiatus, mainly due to the global financial crisis, opulence is back in at events but in a far more understated manner. It’s upscale but downscale. It is less about throwing money at making all elements completely over the top and more about spending on elements such as venues, food, waitstaff, paper stock and finishes for invitations that impress but don’t gloat.