Last week we were in LA working on future projects,
sourcing new products, soaking up the sunshine and getting a good solid dose of
LA style.
The event industry in the US, particularly LA, is
truly something else. There you have easy access to the most incredible,
delicate desserts; invitations that are letter pressed, foiled and on paper
stock so thick that there is no chance of paper cuts; an abundance of flowers –
imported and sourced locally - and plenty of unique and breathtaking venues to
choose from. And on top of all of that, LA is buzzing with talent, so finding
new and exciting entertainment options to perform at events never takes long.
LA has a long and established history for hosting
some of the world’s most watched annual events such as the Emmys, Grammys and
of course the Oscars. Each year these events reflect old Hollywood glamour with
Art Deco twists – and there’s nothing more chic then a colour palette of
black, white, silver and gold.
A prime example of Hollywood glamour at its best
would the Vanity Fair Oscar Party held at the iconic Sunset Towers Hotel each
year. The venue is quintessentially LA – a beautifully terraced pool area
with sweeping views of the city – and a guest list that reflects the
who’s who of Hollywood Royalty.
It’s a party that we look forward to seeing each year.
It’s also the event where the idea of an interactive photo booth was born,
since copied countless times at events the world over.
And it doesn’t stop there – the Polo Lounge at the
Beverley Hills Hotel or the infamous Chateau Marmont – all provide a long
history of glamorous events that continue to set the tone.
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